It is seen that the processing techniques are the transmission of the cultures of societies, the survival of their traditions and have a value in the touristic souvenir sector. It is important for societies to keep their traditions and customs alive and to sustain them. The number of local and foreign tourists visiting countries and cities is increasing day by day. These tourists have a habit of taking gifts to themselves and the people around them as a memory of the places they have visited and seen when they leave their places. This causes the souvenir market to grow and develop every day. Developed countries attach great importance to these markets. In order to determine the needs of tourists, these countries also conduct various researches and developments as a result of these researches. These studies are also being mentioned recently in Hungary. Kaloçsa embroidery has an important place in this touristic souvenir market. The research consists of four parts. The first part includes the definition, importance and purpose of the research, the second part includes the method, material, universe and sample, and the third part includes the findings and interpretation. The fourth part includes the conclusion. In this research; A survey consisting of 2 parts and 26 questions was applied to 200 people in Budapest, Hungary for the purpose of the Place of Hungarian Kaloçsa Embroidery in the Giftware Market. This survey data was loaded into the SPSS program and the results were evaluated by experts. For the evaluation data, each question was evaluated separately and the percentages were calculated and the percentages were given in the findings section with a pie chart.

Hungary, Kaloçsa, Embroidery, Souvenir