The rapid advancement of technology has accentuated the pivotal role of data, particularly with the emergence of big data across various sectors. This phenomenon has garnered substantial interest among researchers, practitioners, and decision-makers alike, prompting a concerted effort to elucidate the implications of big data on organizational dynamics and managerial strategies. This research undertakes a comprehensive review of the big data literature spanning from 2011 to 2023, aiming to dissect its multifaceted influences on management paradigms and organizational behaviour. Specifically, it scrutinizes the impact of big data on decision-making processes, organizational restructuring, and broader transformative initiatives. Additionally, the study explores how strategies, organizational structures, and cultural norms associated with big data utilization contribute to reshaping the organizational landscape. At its core, this investigation seeks to unravel the transformative effects of big data on organizational evolution. A nuanced understanding of the intricate interplay between big data and organizational strategies, structures, and cultures is imperative for deciphering the mechanisms driving these transformations. The insights garnered from this inquiry are poised to inform both academic scholarship and practical endeavours, laying the groundwork for future research endeavours and strategic planning initiatives. Critical to this discourse is an appraisal of the potential benefits, risks, and sector-specific ramifications of big data analytics. Furthermore, a discerning analysis of the impact of big data adoption on organizational cultures promises invaluable insights for industry leaders. In summation, this study represents a significant scholarly endeavour aimed at deepening our comprehension of the implications of big data for organizational transformation, thereby shedding light on pertinent research avenues.

Big data, management strategies, organizational dynamics, bibliometric analysis.