Abstract


Afiş Tasarımında Etkileşim ve Üçüncü Boyut (Gezilebilir Afiş Önerisi)

The globalizing world is rapidly being surrounded by technology and this situation has an intense impact on human life. This effect leads to new and technological research in every field. Technology-based approaches are seen as a contemporary expression method in the fields of art and design. This research focuses on the effects of technical and technological developments in the artistic field, the role of technology in the art and design production process, the questioning of the technologically based understanding developed in the context of digital art in the context of poster design, the concept of "interaction", which is an integral part of our lives with the existence of new media forms, and the place of the "third dimension", a form of visual expression, in the field of art and design. In the application study conducted in this context, it is aimed to increase the effectiveness of the design with the "navigability" feature by expressing two-dimensional poster designs in a three-dimensional environment based on the concepts of "interaction" and "third dimension". Based on this, two-dimensional posters of the ancient cities of Patara, Side, Perge, Letoon and Phaselis in Antalya and its region were designed in traditional format, and then transferred to the third dimension through three-dimensional modeling programs and Unity game engine, and the opportunity to navigate within the structures discussed was provided. In this direction, a scale was prepared to determine whether the navigable posters are suitable for their purpose and whether they create a new form of expression, and the evaluations of expert academicians were applied. In the light of the data obtained, it was concluded that the navigable posters have an original quality and create a new form of expression in poster design.



Keywords

Poster design, graphic design, ınteraction, 3d, navigable poster.


Kaynakça

Gelecek Sayı

Aralık 2024 Sayısı

Dergimizin Aralık 2024'te yayımlanacak olan 19. Sayısı için makale kabulü devam etmektedir.

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  • Adres :Osmaniye Korkut Ata Üniversitesi, İnsan ve Toplum Bilimleri Fakültesi, Türk Dili ve Edebiyatı Bölümü Osmaniye/TÜRKİYE
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